Last updated: 12/01/2026
WCP Brands Limited (“we”, “us”, “our”) operates the website https://wecreatepopular.com.

We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information, and your rights under UK data protection law, including the UK GDPR and the Data Protection Act 2018.

1. Who we are

WCP Brands Limited, 20 Wenlock Road, London, N1 7GU, United Kingdom

If you have any questions about this policy or how we handle your data, you can contact us at:

Email: hello@wecreatepopular.com

1. Information we collect

We may collect and process the following types of personal data:

• Contact information such as your name, email address, and any details you submit through contact forms or enquiries

• Business information if you contact us regarding partnerships, creators, brands, or commercial opportunities

• Technical data including IP address, browser type, device information, and how you interact with our website

• Any information you voluntarily provide when you communicate with us

We do not knowingly collect data from children.

1. How we collect your data

We collect data when you:

• Submit a form on our website

• Contact us by email

• Browse our website (via cookies and analytics tools)

• Engage with us in a professional or commercial context

1. How we use your data

We use your data to:

• Respond to enquiries and messages

• Assess and manage creator, brand, or partnership opportunities

• Operate and improve our website

• Monitor site performance and usage

• Meet legal, regulatory, or contractual obligations

We only use your data where we have a lawful basis to do so.

1. Legal bases for processing

Under UK GDPR, we rely on the following lawful bases:

• Consent – where you have explicitly agreed (e.g. submitting a form)

• Legitimate interests – to operate, grow, and protect our business

• Legal obligation – where required by law

1. Cookies and analytics

Our website uses cookies and similar technologies to improve functionality and understand how visitors use the site.

This may include analytics services such as Google Analytics, which collect information in an anonymised form.

You can manage or withdraw your cookie consent at any time via the cookie banner or your browser settings.

For more information, see our Cookie Policy.

1. Sharing your data

We do not sell your personal data.

We may share data with trusted third parties where necessary, including:

• Website and hosting providers (such as Squarespace)

• Analytics and performance tools

• Professional advisers where required

All third parties are required to handle your data securely and lawfully.

1. Data storage and security

We take appropriate technical and organisational measures to protect your personal data.

Data is stored securely and only retained for as long as necessary for the purposes set out in this policy or to meet legal requirements.

1. Your rights

Under UK data protection law, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion of your data

• Object to or restrict processing

• Withdraw consent at any time

• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at hello@wecreatepopular.com.

1. External links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

1. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.