WHERE

AMBITIOUS CREATORS

DO BUSINESS

The Popular Effect

  • We’ve added 10 million followers and 3 billion watch minutes to our creators’ communities in the last 18 months, with smart creative strategy.

    Plug in with team Popular on WhatsApp, get platform-optimised edits on tap and debrief on what’s working to unlock new platforms and reach new audiences.

  • As the owner of Social Junkie, one of the largest Facebook page and group networks on the planet and a Snapchat Publisher Partner we have the reach and connections to take your content to the stars.

    Tap into our 1 BILLION monthly reach. Surface your content to top tier US and UK based audiences. Unlock new community and revenue opportunities.

  • We work with career content creators to make a great living doing what they love. We unlock multiple streams of revenue for creators including:

    1. Content monetisation on Facebook, Snap and TikTok

    2. Brand partnerships

    3. Brand building, literary and merchandising

    We don’t charge fees, we share in the revenue we generate with our creators. Together we win.

  • The most ambitious creators work with us to realise their full potential as entertainers and business owners. Like a record label, we actively develop our creators as iconic media brands, enable them to reach a global audience and build a fan base as active and dedicated as an army. We’re on a mission to make hundreds of creator millionaires - are you next?

AWARD WINNING TEAM

Create content that sets the internet alight with Ryan, our Emmy Winning content producer. Turn your audience into a active community with Ant, Queen’s Award winner and curator of groups with over 350,000 members. Build a market-leading brand with G, our Forbes 30 Under 30 Award winning entrepreneur. We’re ready to make your dreams a reality.

CREATORS WE’RE SCOUTING

💪 STRONG ENGAGEMENT

Our standard benchmark is an engagement rate of 10%.

🤩 STORYTELLING

Strong hooks, suspense and a big payoff are our DNA.

🚀 HIGH FREQUENCY

Short form creators must be posting 5x or more per week.

💫 ORIGINALITY

We’re scouting unique points of view and diverse voices.

😎 ESTABLISHED AUDIENCE

We look for a minimum of 150K followers on at least one platform.

🚫 DON’T BE A DICK

Teamwork makes the dream work. This is meant to be fun!

FAQs

  • We share ownership only in the content we create together, in order to protect IP and monetise effectively, we maintain the exclusive rights to use your content on the agreed platforms we manage on your behalf.

  • There is $0 upfront cost to you as a creator. We operate on a percentage revenue-share basis of any content published on managed platforms.

  • It varies, but on average, we unlock monetisation for our creators within 30 days. We don’t charge any hidden fees or use paid media to amplify content that can reduce your earnings.

  • You get the best of our expertise, but always have creative control over your aesthetic and tone so it’s consistent with your brand. You have the final say on content we collaborate on, and can change your mind anytime.

  • Yes! We have great relationships with creators and their managers. It’s a win-win: we can work together to grow your presence and create content monetisation opportunities new platforms. When the audience is there, you can promote other products and services.